For any normal author, the graph below would represent almost utter failure. A book is launched on Amazon, a free promo giveaway is planned for the first five days, and 738 copies are downloaded. Whoopee, we’ve got exposure and traction! And then the promo ends, the price goes from $0.00 to $0.99, and sales fall dead. Less than a buck and I can’t persuade three people on a Saturday to buy my exploding cat book. It’s got 5-star reviews coming out the wazoo (whatever that is) for crying out loud (21 so far), but my sales chart has glassed over like pond without a ripple on it. And you know what I say? SO WHAT! I didn’t write this quirky little book to gain notoriety, accrue accolades, or to make money. I wrote the exploding cat book (and will write at least five more like it, if not quite so incendiary) because a decade or more ago God placed on my heart a calling to be an encouragement to fathers and families. And that, my friends, has eternal rewards that never show up on an earnings statement. Onward!!!  🙂